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CAR DEALER WEBSITE – LANCE AUTO, LONDON (UK)

A sleek, user-friendly online presence for a trusted car sales company.

  • CLIENT Louie Mason
  • YEAR 2025
  • CATEGORY Website Development

RESEARCH

Understanding the Market

Understanding the Market and Customer Needs

  • Understanding the market and customer needs.
  • Analyzed local London car dealership websites and competitors.
  • Identified key customer expectations: easy vehicle browsing, clear contact info, financing options, and trust signals.
  • Gathered Lasantha’s branding preferences and car inventory details.

CONCEPT

Digital Showroom

Building a Clear and Compelling Digital Showroom

  • Building a clear and compelling digital showroom.
  • Developed site structure: homepage, inventory listings, individual car pages, about, contact, and financing info.
  • Focused on clean navigation, quick call-to-actions, and responsive design for mobile and desktop users.
  • Planned integration of contact forms, WhatsApp chat, and Google Maps for easy dealership location.

DESIGN

Modern, Professional, and Trustworthy

Modern, Professional, and Trustworthy

  • Modern, professional, and trustworthy.
  • Created a visual style that reflects Lasantha’s brand personality and appeals to London buyers.
  • Designed homepage banners, inventory galleries, and clear CTA buttons.
  • Ensured color scheme and typography enhance readability and user engagement.

DEVELOPMENT

Seamless Performance

Seamless Performance Across Devices

  • Seamless performance across devices.
  • Built a responsive website optimized for speed and usability.
  • Implemented easy-to-update inventory management system for Lasantha.
  • Integrated contact forms, live chat options, and location maps.
  • Tested cross-browser compatibility and mobile responsiveness.

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