BOOST YOUR WEBSITE – 8 ESSENTIAL TIPS Publication for Mr. Jo (2025)
A dual-format guide crafted to help business owners strengthen their websites through clear, actionable steps — available in both print and digital form.
- CLIENT Mr. Jo
- YEAR 2025
- CATEGORY Content Marketing
RESEARCH
Laying the Foundation
- Laying the foundation.
- Reviewed Mr. Jo’s website and gathered user feedback.
- Identified 8 key website improvement areas (speed, mobile UX, SEO, clarity, branding, CTAs, trust signals, structure).
- Studied competitors and industry examples to benchmark best practices.
CONCEPT
Shaping the Message and Structure
- Defined a clean, step-by-step educational tone — easy for non-tech users.
- Organized content into 8 chapters, each with a problem, solution, example, and quick action checklist.
- Developed a personal introduction by Mr. Jo and a call-to-action page at the end.
DESIGN
Building a Visual Identity for the Publication
- Created a strong, professional visual style (colors, fonts, iconography).
- Designed two layouts: one for physical print (A5 or 6x9) and another for digital (PDF/eBook).
- Included full-page visuals, pull quotes, chapter dividers, and space for notes.
DEVELOPMENT
Ready for Print and Screen
- Prepared high-resolution, CMYK-ready files for physical printing.
- Designed an interactive digital version (hyperlinked navigation, mobile-friendly).
- Provided EPUB and optimized PDF formats for wide compatibility.
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